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What's New in the Clothing Size Converter: Brand Links and a Printable Ruler
Two additions just landed in the Clothing Size Converter, and both close gaps this blog has flagged before: the brand fit notes now link straight to official size-chart pages instead of just naming brands, and the Shoes tab has a new "Print foot ruler" button that lays out a to-scale, printable ruler for measuring foot length without a tape measure.
Short answer: The brand fit section in the Clothing Size Converter now includes direct outbound links to the official size-chart pages of Nike, Adidas, Zara, and Victoria's Secret, alongside the existing "runs small / true to size / runs relaxed" notes for brands without a linked chart yet.
The earlier version of this tool listed brand fit tendencies as plain text — useful context, but it still left the actual comparison step to a separate search. Scroll to the "Brand fit" section on the tool page now and each of those four brand cards is clickable, opening the retailer's own current size guide in a new tab: Nike's combined size & fit guide (apparel and shoes), Adidas's official size charts, Zara's size guide by category, and Victoria's Secret's bra fit guide.
Why this matters: a converted size (say, US 8 → EU 40) is a standard-scale translation, not a promise about how a specific brand cuts that size. Landing directly on the brand's own cm/in chart — instead of typing "Nike size chart" into a search engine and hoping the top result is current — removes a step from the "convert, then verify" routine this blog has recommended before.
New linked brands in the brand fit section
Brand
Fit note
Links to
Nike
Runs small
Official size & fit guide (apparel + shoes)
Adidas
True to size
Official size charts (apparel + shoes)
Zara
Runs small
Official size guide by category
Victoria's Secret
True to size
Official bra fit & size guide
Example use: say you convert a US women's 8 to EU 40 and you're deciding between a Zara top and a pair of Adidas sneakers. Clicking through to Zara's linked size guide shows their own bust/waist/hip cm ranges for a "40," while Adidas's linked chart shows their own foot-length-to-size table — two different charts, checked in two clicks, instead of one converted number applied blindly to both.
A printable, to-scale foot ruler
Short answer: On the Shoes tab, a new "🖨️ Print foot ruler" button opens your browser's print dialog with a dedicated, to-scale centimeter ruler laid out on the page — separate from the rest of the tool's interface — plus a 10 cm check line to confirm your printer scaled it correctly.
This is a direct answer to something flagged as a gap in an earlier post on this blog: at the time, the tool only offered the standard "trace your foot and compare it to a known-length sheet of paper" workaround for measuring without a ruler. That workaround still works, but it's now a fallback rather than the only option.
To use it: switch to the Shoes tab, then click Print foot ruler in the button row below the result card. Instead of printing the whole page, the print dialog shows a dedicated ruler layout with instructions, a 10 cm scale-check line, and a marked measuring track. Two things matter for it to work correctly:
Print at 100% scale. In the print dialog, turn off any "fit to page" or "shrink to fit" option — those settings resize the page to fit the paper and would throw off the ruler's real-world measurements.
Check the 10 cm line before trusting it. Once printed, hold any existing ruler or tape measure against the printed check line. If it reads exactly 10 cm, the rest of the printed track is accurate; if it doesn't, adjust your print scale setting and print again.
Why a check line at all? Browsers and printers don't uniformly guarantee true 100% output — margin settings, "fit to printable area" defaults, and printer-specific scaling can all quietly shrink or stretch a printed page by a percent or two. A fixed 10 cm reference line, printed in the page's own units, gives a fast way to confirm (or correct) that before you rely on the rest of the ruler.
Example scenario (hypothetical): imagine someone about to order sneakers online who doesn't have a tape measure in the house. They open the Shoes tab, click Print foot ruler, confirm the printed check line reads 10 cm against a coin's known diameter as a rough sanity check, then stand their heel at the 0 mark and read the length at their longest toe — entering that centimeter value back into the "Foot length" field to get a US/EU/UK size without ever leaving the house for a ruler.
See the new brand links and the printable ruler for yourself — plus every conversion category in one tool.
What brands are linked in the brand fit notes now?
The brand fit section links directly to the official size-chart pages of Nike, Adidas, Zara, and Victoria's Secret, alongside fit notes (runs small, true to size, runs relaxed) for other retailers that don't yet have a direct link. Each link opens the retailer's own page in a new tab so you can compare their specific cm/in measurements against the converted size.
How do I print the foot-measuring ruler?
On the Shoes tab, click the "Print foot ruler" button below the result card. This opens your browser's print dialog with a to-scale ruler laid out on the page instead of the usual tool interface. Print at 100% scale (turn off "fit to page" or "shrink to fit" in the print dialog) and use the 10 cm check line on the printout to confirm the scale is accurate before measuring.
Why does the printed ruler include a 10 cm check line?
Browsers and printers don't always print web pages at true 100% scale by default — some apply a small automatic margin or scaling adjustment. The check line is printed at exactly 10 cm in the page's own CSS units, so you can hold an existing ruler or tape measure against it after printing and confirm the printout matches real-world centimeters before trusting the rest of the scale.
Does the printable ruler replace an actual tape measure?
Not necessarily, but it's a closer stand-in than estimating against a sheet of paper's known length. Because it's generated specifically to print at true scale (assuming the check line confirms accurate printing), it functions as a disposable centimeter ruler for the one task of measuring foot length, without needing to dig out an actual ruler or tape measure first.
Do the brand links work for both clothing and shoe sizing?
It depends on the brand. Nike and Adidas's official pages cover both apparel and footwear, Zara's covers general clothing categories, and Victoria's Secret's linked page is specifically a bra fit guide. In each case, the linked page is the retailer's own current chart, which is worth checking regardless of category since brand cut can vary by garment type even within the same brand.
A note on the numbers: The examples above are illustrative, meant to explain how the new features work rather than report measured sizing data. Fit notes reflect general brand tendencies and are general shopping guidance only — always check the linked brand's own current chart before ordering.